The new for 2011 Colt watches will come in three styles, a 33mm wide women's model, a 44mm wide three-hand, and a 44mm wide chronograph. Each will have a Swiss ETA quartz movement, but not just any quartz movement - a Super Quartz (SuperQuartz)! This is the name ETA has given their family of high-end thermoline (thermo-compensated) quartz movements that are much more sophisticated than your standard bargain basement quartz movements. In addition to being much higher-quality, they are also accurate to within about 10 seconds year (that is versus about 15 seconds a month for standard quartz movements).
In about a year or so, Omega will release a new film called Planet Ocean. The name is actually fitting as the film will be wholly funded by Omega and produced to increase environmental awareness of threats to our oceans. The film will be produced by Yann Arthus-Bertrand, a well-known French environmentalist film maker. Likely offered under a Creative Common license, the film will be available to anyone who wants to show it without cost. Omega wants to get more into the “preservation business” and is using this experience to test that out. Environmentalism usually comes with a guilt-filled message that feels like a slap on the wrist. Planet Ocean the film is intended, rather, to highlight how and why people should want to protect our environment. I recall that environmental messages became popular back in the 1980s when I was a kid. I still remember many of the brands who funded those educational campaigns which, ironically, were mostly oil and manufacturing companies.
Read more ›
Mr. Ford has reportedly been on the board of Conservation International for a long time so I want to believe that good work is being done. Though for me, I want a bit more detail on where and how that percentage of watch profit that goes to the charity helps resolve the problem of how endangered frogs and shirtless children can get along better.
Read more ›
The original SpidoLite was designed to deconstruct as much of the case as possible to retain its strength – but also offer an intriguing design. The SpidoLite (discussed more here), contained a vintage automatic movement that was specially restored and finished by the workshops of the talented Svend Andersen.
Westime agrees, indicating that especially in the US, more and more customers each year "are showing interest in the history and inner workings of watches." It is therefore necessary to meet the level of expectations from repeat and potential customers. At Tourneau, "a major part of the [sales] ceremony depends on [the salesperson] selling the client on the passion of the brand and their DNA." The overall message here is that salespeople who are educated about watches in general and the product in particular seem to be a highly important part of the sales process for educated and non-educated consumers a like.
Read more ›
LM1's movement does something interesting, but is more artistic than an exploration of complicated watch making. The movement uses a single mainspring barrel and escapement to power two totally independent watch dials. They even each have their own crowns. You simply set each one how you like, and have just one barrel to wind. While both crowns set times, only the right one is used for winding the movement. In addition to the two time dials the LM1 has a type of linear power reserve indicator that MB&F claims is based on the look of a sextant. The little indicator rod stands "erect' when the power reserve is full, and lowers when you need to give the watch more juice. Whether or not MB&F intended it as such, there is a sexual innuendo here. The manually-wound movement has a power reserve of 45 hours.
It is the end of the year and you people are entitled to your lists, round-ups, and best-ofs. I am not a man of superlatives - so please stop asking me what my favorite watch brand, model, or food is. We thankfully live in a world were it is not necessary to choose favorites, and sampling is encouraged (my horological polyamory will continue unscathed). Having said that, I've chosen ten of the most desirable, interesting, or just plain cool watches of 2011 covered here on aBlogtoRead.com. Check them out below is no particular order:
Read more ›